Vote in this election!

Voting is one of the best ways citizens can engage! There are many important local races for port, city, schools, fire, parks and more! Make sure your voice and vote count! Return your ballot by 8:00 p.m. today!

Washington State is vote-by-mail, so you can return your ballot by mail (make sure it’s postmarked by Nov. 7) or in a drop box or voting center. In Pierce County, find drop box  locations, voting centers and more information on the Pierce County Auditor’s webpage for Elections. Thank you!

November 2016 General Election

Last year, Engage Northwest managed social media for the Pierce County Auditor’s Office during the November 2016 General Election. For that Presidential election, social media helped encourage a record number of voters in Pierce County! Here are a few graphics and social posts from the Nov. 2016 Election Day:

 

Photo of last voter in line

Live-tweeting on Election night.

Thank you again for making a difference in our community.

Celebrating natural areas at Sehmel Homestead Park

Photo of people walking on trails at Sehmel Homestead ParkOur friends at Great Peninsula Conservancy (GPC) will hold a potluck picnic and guided trail walk for GPC members and friends at Sehmel Homestead Park on Sunday, August 27. The potluck starts at 1:30 p.m. at Volunteer Vern Pavilion, followed by a guided walk of the park’s natural areas at 2:30 p.m. Please RSVP to mary@greatpeninsula.org.

As you explore Sehmel Homestead Park, please take a look at the new interpretive signs. Engage Northwest previously developed an interpretive sign plan for Sehmel Homestead Park’s natural areas. Joanne Tejeda is the artist (please see the Instagram post below):

For more information, please see GPC’s Facebook event. Check out activities and events at Sehmel Homestead Park and other Gig Harbor parks at PenMet Parks.

Reaching boat riders through social media

Who would like to see beautiful Puget Sound by boat in the summer? Many people would enjoy it, but not everyone is available during the work week. Working with Destiny Harbor Tours and Riviera Cruises, Engage Northwest created Facebook ads to reach potential boat tour customers in King, Pierce and Thurston counties.

The ads target different audiences and consider their interests, location, age and if they are residents or travelers. I developed five different ads. Some ads include video with music and captions, and others consist of a set of still images. Ads were placed on Facebook and Instagram for both desktops and mobile devices. These previews show three image ads in mobile device view for Destiny Harbor Tours:

Most customers saw the ads on their mobile devices. For example, people traveling in Tacoma primarily saw the ads on mobile devices with about 1/4th placed on Instagram and 3/4ths on Facebook. The ads also reached a younger audience.

For Riviera, I created a slideshow using still images, music and captions. These previews show some of the content:

Photo of Liz Satterthwaite on Riviera

Taking pictures on the Riviera

Results

The Facebook ads increased the businesses’ reach substantially, reaching over 70,000 targeted customers. People engaged with the ads with likes, comments and shares. For example, one person commented on Instagram, “I’m in. Can you text me the price.” Importantly, business is increasing due partly to the increased visibility on social media. The boat tours are a great experience!

About Destiny Harbor Tours

Destiny Harbor Tours offers guided boat tours and charters. During the summer, they run regular two-hour tours from Tacoma and Gig Harbor. Their sister company, Riviera Cruises, offers longer tours and charters, including a 4-hour Puget Sound tour and 3-hour sunset cruise. You’ll see wildlife, waterfronts, the mountain and more!

Note — Liz Satterthwaite took the pictures included in the ads shown in this blog.

Waterfront: intersection of environment, recreation and jobs

Photo of Pierce County Executive

Three words define him, says the Pierce County Executive.

Did you know that Pierce County Executive Bruce Dammeier grew up sailing on Puget Sound and even crewed on the Adventuress? Last week, Executive Dammeier talked with the Tacoma Waterfront Association about his personal connection to and vision for the waterfront. Mr. Dammeier says the waterfront is the “intersection of environment, recreation and jobs.” He believes this is a great destination, but not enough people know it.

Executive Dammeier says three words define him: action, collaboration and partnership. He noted that these words may also apply to the waterfront.

Mr. Dammeier said Pierce County has two economic pillars: the Port of Tacoma and Joint Base Lewis-McChord. He believes veterans are a huge asset in our community. At the moment, he says the greatest challenge facing our community is finding ways to work together.

More information

About the Tacoma Waterfront Association

The Tacoma Waterfront Association is a group of businesses, nonprofits and individuals who protect and promote Tacoma’s waterfront. TWA holds monthly meetings on waterfront-related topics. These meetings are good networking opportunities and free for members and guests! TWA supports events along the waterfront, such as the recent Festival of Sail. Interested in becoming a member? Check out the membership levels and benefits here. Follow TWA on Facebook, Twitter and Instagram. Thank you!

**Disclaimer** Engage Northwest provides communications assistance to the Tacoma Waterfront Association.