Reaching boat riders through social media

Who would like to see beautiful Puget Sound by boat in the summer? Many people would enjoy it, but not everyone is available during the work week. Working with Destiny Harbor Tours and Riviera Cruises, Engage Northwest created Facebook ads to reach potential boat tour customers in King, Pierce and Thurston counties.

The ads target different audiences and consider their interests, location, age and if they are residents or travelers. I developed five different ads. Some ads include video with music and captions, and others consist of a set of still images. Ads were placed on Facebook and Instagram for both desktops and mobile devices. These previews show three image ads in mobile device view for Destiny Harbor Tours:

Most customers saw the ads on their mobile devices. For example, people traveling in Tacoma primarily saw the ads on mobile devices with about 1/4th placed on Instagram and 3/4ths on Facebook. The ads also reached a younger audience.

For Riviera, I created a slideshow using still images, music and captions. These previews show some of the content:

Photo of Liz Satterthwaite on Riviera

Taking pictures on the Riviera

Results

The Facebook ads increased the businesses’ reach substantially, reaching over 70,000 targeted customers. People engaged with the ads with likes, comments and shares. For example, one person commented on Instagram, “I’m in. Can you text me the price” Importantly, business is increasing due partly to the increased visibility on social media. The boat tours are a great experience!

About Destiny Harbor Tours

Destiny Harbor Tours offers guided boat tours and charters. During the summer, they run regular two-hour tours from Tacoma and Gig Harbor. Their sister company, Riviera Cruises, offers longer tours and charters, including a 4-hour Puget Sound tour and 3-hour sunset cruise. You’ll see wildlife, waterfronts, the mountain and more!

Note — Liz Satterthwaite took the pictures included in the ads shown in this blog.

Relax on a sunset cruise with Riviera

Photo of Captain Tom steering the boat“This is a dream come true,” said Captain Tom as he took Riviera out on its first-ever sunset cruise earlier this week. A Korean family gave permission for us to take pictures while they enjoyed the boat ride. I was honored to go with the group and capture some of the moments!

Riviera now offers regular sunset cruises in the summer. It’s an affordable and comfortable way to experience  Puget Sound! See Mt. Rainier, the Narrows Bridge, Henderson Bay into Horsehead Bay and more! Return during twilight as the sun sets on Gig Harbor.

This three-hour cruise takes place from 6 – 9 p.m., departing from Maritime Pier in Gig Harbor. You’re welcome to bring food and drink on board. Tickets cost $60 for adult, $50 for seniors and $40 for kids ages 5 – 12. Kids 4 and under are free. Contact Riviera at  253-225-6306 or rivieracruisesps@gmail.com for information and reservations.

This video shows some of the fun during Riviera’s first sunset cruise:

Riviera also offers a four-hour Puget Sound day tour and private charters. Check out their website to see some of the types of charters, including weddings, memorials and events such as Seafair. Riviera’s sister company, Destiny Harbor Tours, offers two-hour boat tours from Tacoma and Gig Harbor. Thank you! — Liz

**Disclaimer: Engage Northwest helps Riviera with photography and social media.**

Enjoy the Tacoma waterfront this summer!

Photo of the captain of Freda BDid the Festival of Sail inspire you to set sail or explore the restaurants, businesses and recreational opportunities along Tacoma’s waterfront? Here are some water-related activities and events so you can get more involved:

  • Go on a cruise with Destiny Harbor Tours. They offer two-hour boat tours from the waterside at the Museum of Glass as well as tours from Gig Harbor and charters.
  • Learn about the Port of Tacoma on their free boat tours. July 16.
  • Volunteer to clean up beaches and restore habitat with Citizens for a Healthy Bay.
  • Rent and ride a surrey along Ruston Way through Wheel Fun Rentals at Point Ruston.
  • Run with South Sound Running and Tacoma Runners. Many runs go along the waterfront or in Pt. Defiance Park.
  • Join the Tacoma Waterfront Association. Support clean water, recreational opportunities and businesses along Tacoma’s waterfront. Great monthly meetings, network opportunities and events!

Community Events

Photo of the 4th of July air showHere are some fun community events located along Tacoma’s waterfront:

Downtown to Defiance Trolley

Pierce Transit and Metro Parks Tacoma offer bus service from downtown Tacoma to Point Defiance Park along Ruston Way on weekends during the summer. More information about the Downtown to Defiance Trolley here.

Let’s get out and enjoy the fun opportunities to explore and support our waterfront!

Glad to help nonprofits at PR Gives Back

Fun brainstorming communications strategies and tactics with local nonprofits at PR Gives Back today! The South Sound group of the PRSA Puget Sound Chapter and WA Nonprofits sponsored this free event at the STAR Center. It marks the third year the groups have held this event in the South Sound. I’ve also been involved in the other two events. It’s a great way to give back to the community with free public relations counseling.

Photo of PR Gives Back roundtable discussion

PR Gives Back roundtable discussion

About PR Gives Back

PR Gives Back is Cindy Sharpe’s gift to our region. Cindy Sharpe, APR, was involved in PR Gives Back in Tampa, FL. When she moved to Puget Sound, Cindy introduced this wonderful idea to us — thank you! PR professionals volunteer two hours of their time to help a nonprofit. About 20 nonprofits participate in each event. This year the event planning committee included Cindy, Jennifer Aalgaard, Victoria Lane, Libby Catalinich and Liz Glavish — thank you, all! Well done!

Last year, PR Gives Back was held in Seattle, and the event is planned to take place in Seattle again in early 2017. Watch the PRSA website for more details.

US Open highlights Puget Sound region

The U.S. Open at Chambers Bay showcased so many positives in the Puget Sound region: natural beauty, friendly and involved people, competitive businesses, delicious food, thriving arts, a championship golf course, and more.

Photo of Chambers Bay

Chambers Bay – an awesome championship golf course with fantastic views!

Pierce County owns the 8-year old Chambers Bay links-style golf course, which previously was a sand and gravel mine. In the 115th year of the US Open, a public golf course has hosted the national championship only three times.

The U.S. Open at Chambers Bay experienced many firsts:

  • The June 2015 event marked the first time the Open was played in the Pacific Northwest.
  • The US Open is the largest event ever held in the South Sound. Approximately 235,000 attended in person with millions more watching on tv and online.
  • Over 5,000 people signed up to volunteer for the US Open in record time: just 36 hours. Typically, volunteer sign-ups take several months to fill up.
  • Photo of golf ball

    Golf ball “bouncy ball” — a popular item in the Merchandise Pavillion

    The Merchandise Pavillion at 41,000 square feet in Spectator Square was the largest merchandise facility. Merchandise sales broke records with over 130,000 transactions. Pre-event sales were the largest with many vendors re-ordering supplies in time for the week’s event.

  • USGA allowed mobile devices on the course for the first time, including the US Open mobile app.
  • Four golfers topped the leader board on the Open’s final day, a rare occurrence.
  • At 21, Jordan Spieth became the youngest player to win the US Open.

    Photo of Jordan Spieth with trophy

    Jordan Spieth with trophy and US Open supporters. Photo: Pierce County

  • After the championship, all leftover food (70,000 lbs) was donated to a local food bank, Emergency Food Network. This food donation makes a big difference in our community! Thank you to Ridgewells Catering, who also featured local Puget Sound food on the US Open menu. What a great example!
Photo of Tiger Woods

Tiger Woods smiles on the driving range at Chambers Bay.

And the championship featured much golf drama! Tiger Woods attracted huge crowds but failed to make the cut. The world’s #1 golfer, Rory McIllroy, stormed back on the final day to pull even for the tournament. Jason Day fainted on the 9th hole, and then came back to tie for the lead heading into championship day. The players competed to the very last stroke of the day, as Dustin Johnson hit the 18th green on his second shot, but could not put for the win or tie. In the previous group, Jordan Spieth birdied for the lead and the eventual win!

Photo of volunteer and tree

Proud volunteer

I’m proud to have volunteered at the South Sound’s largest event and hope the Open returns to Chambers Bay!