Reaching boat riders through social media

Who would like to see beautiful Puget Sound by boat in the summer? Many people would enjoy it, but not everyone is available during the work week. Working with Destiny Harbor Tours and Riviera Cruises, Engage Northwest created Facebook ads to reach potential boat tour customers in King, Pierce and Thurston counties.

The ads target different audiences and consider their interests, location, age and if they are residents or travelers. I developed five different ads. Some ads include video with music and captions, and others consist of a set of still images. Ads were placed on Facebook and Instagram for both desktops and mobile devices. These previews show three image ads in mobile device view for Destiny Harbor Tours:

Most customers saw the ads on their mobile devices. For example, people traveling in Tacoma primarily saw the ads on mobile devices with about 1/4th placed on Instagram and 3/4ths on Facebook. The ads also reached a younger audience.

For Riviera, I created a slideshow using still images, music and captions. These previews show some of the content:

Photo of Liz Satterthwaite on Riviera

Taking pictures on the Riviera

Results

The Facebook ads increased the businesses’ reach substantially, reaching over 70,000 targeted customers. People engaged with the ads with likes, comments and shares. For example, one person commented on Instagram, “I’m in. Can you text me the price.” Importantly, business is increasing due partly to the increased visibility on social media. The boat tours are a great experience!

About Destiny Harbor Tours

Destiny Harbor Tours offers guided boat tours and charters. During the summer, they run regular two-hour tours from Tacoma and Gig Harbor. Their sister company, Riviera Cruises, offers longer tours and charters, including a 4-hour Puget Sound tour and 3-hour sunset cruise. You’ll see wildlife, waterfronts, the mountain and more!

Note — Liz Satterthwaite took the pictures included in the ads shown in this blog.

Relax on a sunset cruise with Riviera

Photo of Captain Tom steering the boat“This is a dream come true,” said Captain Tom as he took Riviera out on its first-ever sunset cruise earlier this week. A Korean family gave permission for us to take pictures while they enjoyed the boat ride. I was honored to go with the group and capture some of the moments!

Riviera now offers regular sunset cruises in the summer. It’s an affordable and comfortable way to experience  Puget Sound! See Mt. Rainier, the Narrows Bridge, Henderson Bay into Horsehead Bay and more! Return during twilight as the sun sets on Gig Harbor.

This three-hour cruise takes place from 6 – 9 p.m., departing from Maritime Pier in Gig Harbor. You’re welcome to bring food and drink on board. Tickets cost $60 for adult, $50 for seniors and $40 for kids ages 5 – 12. Kids 4 and under are free. Contact Riviera at  253-225-6306 or rivieracruisesps@gmail.com for information and reservations.

This video shows some of the fun during Riviera’s first sunset cruise:

Riviera also offers a four-hour Puget Sound day tour and private charters. Check out their website to see some of the types of charters, including weddings, memorials and events such as Seafair. Riviera’s sister company, Destiny Harbor Tours, offers two-hour boat tours from Tacoma and Gig Harbor. Thank you! — Liz

**Disclaimer: Engage Northwest helps Riviera with photography and social media.**

Enjoy a guided boat tour of the Tacoma waterfront

Photo of Captain EthanEnjoy a guided boat tour of the Tacoma waterfront and Commencement Bay with Destiny Harbor Tours! You may see wildlife, the port, the waterfront and the Mountain during this two-hour tour. The Tacoma tour runs from noon to 2 p.m., starting July 1. Prices are $40 for adults, $35 for seniors and $30 for kids ages 5-12. Kids 4 years and younger are free. For reservations, call 253-225-6306.

Destiny Harbor Tours also offers regular tours from Gig Harbor and charters. They hold special events, such as the 4th of July Fireworks watching. See the June 2017 “Business Matters Spotlight” featuring Destiny Harbor Tours:

If you’re interested in a longer tour or a sunset tour, check out the boat tours with Destiny Harbor’s new boat, the Riviera.

For more information

  • Follow Destiny Harbor Tours on Facebook and Instagram. They anticipate holding more special events this summer!
  • Video about the Tacoma boat tour.

** Disclaimer: Engage Northwest helps Destiny Harbor Tours with photography and social media.**

Learning about nature at Sehmel Homestead Park

Photo of walking tour

Exploring and learning about plants, trees and animals at Sehmel Homestead Park

Families and neighbors learned more about Sehmel Homestead Park at a September 27 talk and tour. Great Peninsula Conservancy organized this event to encourage people to explore the park’s natural areas.

Photo of Bill Sehmel

Bill Sehmel talks about his family’s homestead

Several speakers explained how local government and community organizations came together to acquire the 120-year old homestead, making this 98-acres the “diamond” of PenMet Parks.

We visited a demonstration garden (even saw a tomato-potato plant!) and walked along meadows, wetlands and a mature forest. Kids looked for different leaves and pinecones, trying to identify plants and trees.

Active recreation and natural areas

Sehmel Homestead Park in Gig Harbor includes 22 acres of active recreation, such as top-notch soccer and baseball fields, tennis and basketball courts, and a playground for kids of all abilities.

In addition, the park features 75 acres of natural areas protected by a conservation easement. Great Peninsula Conservancy holds this conservation easement, and encourages neighbors to connect with nature close to home.

Trail project: November 7, 9 a.m. – 1 p.m.

Help take care of Sehmel Homestead Park by restoring an old trail back to nature. In this “Art of Wilderness Gardening,” Great Peninsula Conservancy will show how to replace an unwanted trail with rocks, branches and leaves. We’ll also plant new plants. After we’re done, this “decommissioned trail” will be part of the forest again. Contact Kate for more information or to RSVP at (360) 373-3500 and kate@greatpeninsula.org.

See the flyer for the Nov. 7 trail stewardship day.

More pictures of the Sept. 27 nature walk are available on Flickr: https://www.flickr.com/photos/engagenorthwest/sets/72157656111652434

Disclaimer: Engage Northwest is a communications consultant for Great Peninsula Conservancy on this project.