Reaching boat riders through social media

Who would like to see beautiful Puget Sound by boat in the summer? Many people would enjoy it, but not everyone is available during the work week. Working with Destiny Harbor Tours and Riviera Cruises, Engage Northwest created Facebook ads to reach potential boat tour customers in King, Pierce and Thurston counties.

The ads target different audiences and consider their interests, location, age and if they are residents or travelers. I developed five different ads. Some ads include video with music and captions, and others consist of a set of still images. Ads were placed on Facebook and Instagram for both desktops and mobile devices. These previews show three image ads in mobile device view for Destiny Harbor Tours:

Most customers saw the ads on their mobile devices. For example, people traveling in Tacoma primarily saw the ads on mobile devices with about 1/4th placed on Instagram and 3/4ths on Facebook. The ads also reached a younger audience.

For Riviera, I created a slideshow using still images, music and captions. These previews show some of the content:

Photo of Liz Satterthwaite on Riviera

Taking pictures on the Riviera

Results

The Facebook ads increased the businesses’ reach substantially, reaching over 70,000 targeted customers. People engaged with the ads with likes, comments and shares. For example, one person commented on Instagram, “I’m in. Can you text me the price” Importantly, business is increasing due partly to the increased visibility on social media. The boat tours are a great experience!

About Destiny Harbor Tours

Destiny Harbor Tours offers guided boat tours and charters. During the summer, they run regular two-hour tours from Tacoma and Gig Harbor. Their sister company, Riviera Cruises, offers longer tours and charters, including a 4-hour Puget Sound tour and 3-hour sunset cruise. You’ll see wildlife, waterfronts, the mountain and more!

Note — Liz Satterthwaite took the pictures included in the ads shown in this blog.

Celebrate Tacoma’s waterfront and clean water at Maritime Fest

Celebrate Tacoma’s waterfront and 10 years of a clean Commencement Bay at Maritime Fest , July 16-17 at Thea’s Park. This free event features boat tours, boat building, music, art and more.

Ten years ago, Tacoma successfully cleaned up the contaminated Thea Foss Waterway. This cleanup marks the first time that a Superfund site on a body of water was restored. According to Bill Baarsma, Tacoma’s mayor from 2003-09, this environmental cleanup is the most significant event in Tacoma’s history.

To celebrate this cleanup, a parade of kayaks, stand-up paddlers, dragon boats and others will paddle on the Foss Waterway from Waterway Park to Thea’s Park. Paddlers will assemble at 10 a.m. and start at 11 a.m. After the parade, several key speakers will honor the importance of this waterway to Tacoma. Please see the City of Tacoma’s press release on the clean water celebration.

Photo of sailing on the Foss Waterway

Sailing with Sea Scouts at Maritime Fest

At the Foss Waterway Seaport, special exhibits will be on display with free admission during Maritime Fest. The Port of Tacoma will give free, guided boat tours on July 17 — this is always a popular activity. Sea Scouts also will take visitors sailing.

For more information:

 

Sound Transit proposes faster schedule for ST3

In response to public comments about building transit faster, Sound Transit today proposed to build the ST3 projects sooner — between 2-5 years faster, depending on the project. ST3 is the proposed 25-year regional transit plan that would increase light rail, commuter rail and bus service in King, Pierce and Snohomish Counties.

The Sound Transit Board will vote on the transit projects and timelines on June 2 and plans to adopt the plan at its June 23 meeting in order to place ST3 on the November ballot. Here is a list of the proposed ST3 projects and new timelines.

Sound Transit received over 34,000 survey responses on ST3.

Here is a presentation summarizing the public comments received on the draft ST3 plan.

Picture of Capitol Hill light rail station

Located in the heart of the neighborhood, the Capitol Hill light rail station offers good connections to other travel options.

For more information:

Hashtags help in emergency communications: #Wawildfire and #WAWildfires

President Obama declared a state of emergency for 11 counties and several Indian reservations in Washington. As wildfires continue to rage in central and eastern Washington, residents evacuate and fire fighters and emergency responders arrive from Washington and around the country. Many of us know friends or family who live here or who came to help.

Social media is helping keep people informed about where the wildfires are, the status of evacuations, and requests for volunteers and other help. The hashtag #Wawildfire lets people search for information quickly.

When the Washington State Department of Natural Resources (DNR) requested citizen volunteers to help fight the wildfires for the first time ever, a huge number of people showed up, overwhelming the volunteer centers. Thank you for your support! More information about how you can volunteer to fight wildfires is available on DNR’s website.

Information is also available in Spanish:

Our hearts hurt for the residents surrounded by fires and for the three fire fighters who lost their lives. Now that the area is declared a state of emergency, we hope that the wildfires will be contained and put out soon. We’ll continue to follow #Wawildfire and #WAWildfires for more information. Thank you again to the brave professional and volunteer firefighters from WA and around the country. We are proud and grateful.

Today’s Seattle Times article lists ways you can help.