Liz Satterthwaite recently joined Sound Transit as a community outreach specialist. Consequently, I’m focusing on this new position and am placing Engage Northwest LLC on hold. Thank you for your support over the years! Best, Liz
Do you enjoy the views of ships, bridges, wildlife, lighthouses, ports and mountains? Consider getting a 2018 Tacoma Waterfront calendar! Liz Satterthwaite of Engage Northwest took these pictures to showcase the beauty of our region. Coasters and other promotional items are available and can be customized for you.
If you’d like to find out more about the calendars or Liz’s photography and communications, please contact Liz at EngageNorthwest@gmail.com or 253.208.0586. Thank you for supporting this small business and happy holidays!
**Update** — You can find the Tacoma Waterfront calendars at Point Defiance Marina, Foss Harbor Marina and Foss Waterway Seaport. Point Defiance Marina also carries some of the coasters. Thank you to these wonderful partners!
Thankful for wonderful clients and opportunities to engage with people in the Northwest! We live and work in a beautiful place! Happy Thanksgiving!
Who would like to see beautiful Puget Sound by boat in the summer? Many people would enjoy it, but not everyone is available during the work week. Working with Destiny Harbor Tours and Riviera Cruises, Engage Northwest created Facebook ads to reach potential boat tour customers in King, Pierce and Thurston counties.
The ads target different audiences and consider their interests, location, age and if they are residents or travelers. I developed five different ads. Some ads include video with music and captions, and others consist of a set of still images. Ads were placed on Facebook and Instagram for both desktops and mobile devices. These previews show three image ads in mobile device view for Destiny Harbor Tours:
Most customers saw the ads on their mobile devices. For example, people traveling in Tacoma primarily saw the ads on mobile devices with about 1/4th placed on Instagram and 3/4ths on Facebook. The ads also reached a younger audience.
For Riviera, I created a slideshow using still images, music and captions. These previews show some of the content:
The Facebook ads increased the businesses’ reach substantially, reaching over 70,000 targeted customers. People engaged with the ads with likes, comments and shares. For example, one person commented on Instagram, “I’m in. Can you text me the price.” Importantly, business is increasing due partly to the increased visibility on social media. The boat tours are a great experience!
About Destiny Harbor Tours
Destiny Harbor Tours offers guided boat tours and charters. During the summer, they run regular two-hour tours from Tacoma and Gig Harbor. Their sister company, Riviera Cruises, offers longer tours and charters, including a 4-hour Puget Sound tour and 3-hour sunset cruise. You’ll see wildlife, waterfronts, the mountain and more!
Note — Liz Satterthwaite took the pictures included in the ads shown in this blog.
Celebrate Tacoma’s waterfront and 10 years of a clean Commencement Bay at Maritime Fest , July 16-17 at Thea’s Park. This free event features boat tours, boat building, music, art and more.
Ten years ago, Tacoma successfully cleaned up the contaminated Thea Foss Waterway. This cleanup marks the first time that a Superfund site on a body of water was restored. According to Bill Baarsma, Tacoma’s mayor from 2003-09, this environmental cleanup is the most significant event in Tacoma’s history.
To celebrate this cleanup, a parade of kayaks, stand-up paddlers, dragon boats and others will paddle on the Foss Waterway from Waterway Park to Thea’s Park. Paddlers will assemble at 10 a.m. and start at 11 a.m. After the parade, several key speakers will honor the importance of this waterway to Tacoma. Please see the City of Tacoma’s press release on the clean water celebration.
At the Foss Waterway Seaport, special exhibits will be on display with free admission during Maritime Fest. The Port of Tacoma will give free, guided boat tours on July 17 — this is always a popular activity. Sea Scouts also will take visitors sailing.
For more information:
- Tacoma Maritime Fest website
- City of Tacoma’s webpage on 10 years of clean water
- Critical Mass Paddle and Row event on July 17: Tacoma South Sound Sports event webpage
- Port of Tacoma boat tours: Port website
- Tacoma Sea Scouts and The Charles N. Curtis webpage
- News Tribune article: “Maritime Fest celebrates Tacoma’s waterfront this weekend“
- The Tacoma Historical Society also plans a 10th anniversary of clean water event on August 27