Reaching boat riders through social media

Who would like to see beautiful Puget Sound by boat in the summer? Many people would enjoy it, but not everyone is available during the work week. Working with Destiny Harbor Tours and Riviera Cruises, Engage Northwest created Facebook ads to reach potential boat tour customers in King, Pierce and Thurston counties.

The ads target different audiences and consider their interests, location, age and if they are residents or travelers. I developed five different ads. Some ads include video with music and captions, and others consist of a set of still images. Ads were placed on Facebook and Instagram for both desktops and mobile devices. These previews show three image ads in mobile device view for Destiny Harbor Tours:

Most customers saw the ads on their mobile devices. For example, people traveling in Tacoma primarily saw the ads on mobile devices with about 1/4th placed on Instagram and 3/4ths on Facebook. The ads also reached a younger audience.

For Riviera, I created a slideshow using still images, music and captions. These previews show some of the content:

Photo of Liz Satterthwaite on Riviera

Taking pictures on the Riviera

Results

The Facebook ads increased the businesses’ reach substantially, reaching over 70,000 targeted customers. People engaged with the ads with likes, comments and shares. For example, one person commented on Instagram, “I’m in. Can you text me the price.” Importantly, business is increasing due partly to the increased visibility on social media. The boat tours are a great experience!

About Destiny Harbor Tours

Destiny Harbor Tours offers guided boat tours and charters. During the summer, they run regular two-hour tours from Tacoma and Gig Harbor. Their sister company, Riviera Cruises, offers longer tours and charters, including a 4-hour Puget Sound tour and 3-hour sunset cruise. You’ll see wildlife, waterfronts, the mountain and more!

Note — Liz Satterthwaite took the pictures included in the ads shown in this blog.