Tacoma waterfront calendars

Do you enjoy the views of ships, bridges, wildlife, lighthouses, ports and mountains? Consider getting a 2018 Tacoma Waterfront calendar! Liz Satterthwaite of Engage Northwest took these pictures to showcase the beauty of our region. Coasters and other promotional items are available and can be customized for you.

If you’d like to find out more about the calendars or Liz’s photography and communications, please contact Liz at EngageNorthwest@gmail.com or 253.208.0586. Thank you for supporting this small business and happy holidays!

Reaching boat riders through social media

Who would like to see beautiful Puget Sound by boat in the summer? Many people would enjoy it, but not everyone is available during the work week. Working with Destiny Harbor Tours and Riviera Cruises, Engage Northwest created Facebook ads to reach potential boat tour customers in King, Pierce and Thurston counties.

The ads target different audiences and consider their interests, location, age and if they are residents or travelers. I developed five different ads. Some ads include video with music and captions, and others consist of a set of still images. Ads were placed on Facebook and Instagram for both desktops and mobile devices. These previews show three image ads in mobile device view for Destiny Harbor Tours:

Most customers saw the ads on their mobile devices. For example, people traveling in Tacoma primarily saw the ads on mobile devices with about 1/4th placed on Instagram and 3/4ths on Facebook. The ads also reached a younger audience.

For Riviera, I created a slideshow using still images, music and captions. These previews show some of the content:

Photo of Liz Satterthwaite on Riviera

Taking pictures on the Riviera

Results

The Facebook ads increased the businesses’ reach substantially, reaching over 70,000 targeted customers. People engaged with the ads with likes, comments and shares. For example, one person commented on Instagram, “I’m in. Can you text me the price.” Importantly, business is increasing due partly to the increased visibility on social media. The boat tours are a great experience!

About Destiny Harbor Tours

Destiny Harbor Tours offers guided boat tours and charters. During the summer, they run regular two-hour tours from Tacoma and Gig Harbor. Their sister company, Riviera Cruises, offers longer tours and charters, including a 4-hour Puget Sound tour and 3-hour sunset cruise. You’ll see wildlife, waterfronts, the mountain and more!

Note — Liz Satterthwaite took the pictures included in the ads shown in this blog.

Waterfront: intersection of environment, recreation and jobs

Photo of Pierce County Executive

Three words define him, says the Pierce County Executive.

Did you know that Pierce County Executive Bruce Dammeier grew up sailing on Puget Sound and even crewed on the Adventuress? Last week, Executive Dammeier talked with the Tacoma Waterfront Association about his personal connection to and vision for the waterfront. Mr. Dammeier says the waterfront is the “intersection of environment, recreation and jobs.” He believes this is a great destination, but not enough people know it.

Executive Dammeier says three words define him: action, collaboration and partnership. He noted that these words may also apply to the waterfront.

Mr. Dammeier said Pierce County has two economic pillars: the Port of Tacoma and Joint Base Lewis-McChord. He believes veterans are a huge asset in our community. At the moment, he says the greatest challenge facing our community is finding ways to work together.

More information

About the Tacoma Waterfront Association

The Tacoma Waterfront Association is a group of businesses, nonprofits and individuals who protect and promote Tacoma’s waterfront. TWA holds monthly meetings on waterfront-related topics. These meetings are good networking opportunities and free for members and guests! TWA supports events along the waterfront, such as the recent Festival of Sail. Interested in becoming a member? Check out the membership levels and benefits here. Follow TWA on Facebook, Twitter and Instagram. Thank you!

**Disclaimer** Engage Northwest provides communications assistance to the Tacoma Waterfront Association.

Relax on a sunset cruise with Riviera

Photo of Captain Tom steering the boat“This is a dream come true,” said Captain Tom as he took Riviera out on its first-ever sunset cruise earlier this week. A Korean family gave permission for us to take pictures while they enjoyed the boat ride. I was honored to go with the group and capture some of the moments!

Riviera now offers regular sunset cruises in the summer. It’s an affordable and comfortable way to experience  Puget Sound! See Mt. Rainier, the Narrows Bridge, Henderson Bay into Horsehead Bay and more! Return during twilight as the sun sets on Gig Harbor.

This three-hour cruise takes place from 6 – 9 p.m., departing from Maritime Pier in Gig Harbor. You’re welcome to bring food and drink on board. Tickets cost $60 for adult, $50 for seniors and $40 for kids ages 5 – 12. Kids 4 and under are free. Contact Riviera at  253-225-6306 or rivieracruisesps@gmail.com for information and reservations.

This video shows some of the fun during Riviera’s first sunset cruise:

Riviera also offers a four-hour Puget Sound day tour and private charters. Check out their website to see some of the types of charters, including weddings, memorials and events such as Seafair. Riviera’s sister company, Destiny Harbor Tours, offers two-hour boat tours from Tacoma and Gig Harbor. Thank you! — Liz

**Disclaimer: Engage Northwest helps Riviera with photography and social media.**